Szn’s Treatings

For their 2020 Holiday Collection, Kinship wanted to go beyond the typical winter wonderland aesthetic of most holiday campaigns. Instead, Szn’s Treatings went for vaporwave neon vibes and bold typography to turn words of kindness into Instagram-ready gifts that celebrate connection through self-care. I art directed this campaign, working with photographer Stian Rasmussen and set + prop stylist Bryson Gill to create a bright, vibrant and optimistic landscape that lit up web, email, social, and product detail pages.

art direction + visual design