Kinship

Kinship is a skincare and wellness brand offering high-performance, cruelty-free, clean-conscious, gender neutral products. Their mission is to detoxify a generation while building a healthier, happier, and more connected and confident future. Every Kinship product is made with ingredients that fortify and protect the natural skin barrier.

When Kinship launched in October 2019, they needed to stand out from a crowded market of skincare and beauty brands. As the brand’s art director, I led creative across web, social, email, PR, print, and packaging to position Kinship as the go-to skincare line for Gen Z with their affordable, this-stuff-works products that are equally earth friendly and shelfie ready.

art direction | digital + print + packaging design