Brow Try-On

Benefit’s Brow Try-On is an AR brow experience that lets Benebabes (the company’s moniker for customers) virtually try on a variety of brow looks so they can see—on their own face—the transformative power of the perfect brow. I art directed 15- and 30-second spots for the launch campaign to show how easy, playful, and fun it is to find the right brow. No makeup, no surgery, no commitment required. This launch video reached millions of people and was one the highest performing ads for the brand.

art direction + visual design